5 Reasons to Incorporate Audio-Visual Technology at Your Next Event

When planning your next event, you want to make sure that you are doing something a little different from everyone else. Not only is this fun for you (or your company) as the host, but it also means that attendees are going to have a better time.

One of the best ways to do this is through the use of audio-visual technologies, which can be personalized and adapted to suit the event perfectly.

From bringing your event to life to getting the best ROI, read on to learn the five reasons to incorporate audio-visual technology at your next event and how to choose the right events production company to make it happen.

1. Audio-Visuals bring your event to life.

Audio-visual technology brings an event to life through visuals, sound, lighting, and interaction. For example, event gamification and 3D projection mapping increase communication with the audience, which leads to enhanced human interactions. Other options with similar outcomes include multi-gesture technology, throwable microphones, and holographic presentations. All of these technologies help attendees feel as though they are an integral element rather than merely outsiders looking in.

You want to do everything you can to bring your event to life because that is how you both ensure that guests have a good time and also connect with the message that is behind the event. Investing in audio-visuals for your event is a proven way of engaging with an audience. This, in turn, helps to increase sales, boost word-of-mouth marketing, and create more social engagement.

2. VR or AR technology makes the event memorable.

No matter what type of event you are hosting, it is challenging to make it stand out from all the rest. This is especially true if it is a corporate event as you are going to want to ensure that you are correctly branding it and presenting a good front for your business. For this reason, you need to think outside the box when it comes to making your event memorable. Otherwise, you may not be able to attract people to attend the next one! Attendees are much more inclined to have fond memories of an event if audio-visual elements were present.

For example, many organizers are opting to incorporate virtual reality (VR) or augmented reality (AR) technologies into their events. By choosing to utilize this technology, these events can provide unique experiences that make them stand out from the rest. VR and AR technology is almost limitless in what they can create, so you are guaranteed to be able to design a set-up that makes sense for your brand and your event.

3. Videos make it easier to communicate information.

Gone are the days when text was the predominant medium for communicating information at an event. Now, event organizers are using videos to convey information as these make it a lot easier and more fun for viewers. By utilizing video and other visual technologies, guests are much more likely to pay attention to the information and actually absorb it!

To make the most of this form of technology, you want to ensure you are working with a highly skilled videographer and editor who can put together a video component that is done in an exciting and eye-catching way. This is the best way to ensure you are reaping the potential rewards of presentable, high-quality content.

4. Audio-visuals have fantastic ROI.

Certain audio-visual technologies have fantastic return on investment, making them ideal for events such as yours. 

LED screens are one of the biggest trends in audio-visual event technologies for this very reason. Today’s LED screens have exceptionally detailed pictures, videos, and text, as well as thinner modules. As they are becoming lighter and cheaper, more of these displays are being used during events to replace a traditional projector. Moreover, in bigger spaces, these screens ensure that everyone in the room can see what is happening on stage.

Projection mapping is another audio-visual technology with excellent ROI. This technology facilitates the projection of imagery onto a surface (such as indoor stage effects or floors) or on buildings. One way that you could use this is by projecting sponsored branding or video narratives throughout the event. As it is still a new technology in the events sphere, projection mapping is assured to bring your event plenty of press – especially on social media.

5. The technology enables you to reach more people.

One of the main benefits of current audio-visual technology is that event organizers can utilize it to increase the reach of their event by allowing people to attend virtually. This technology also enables you to extend the duration, so people can go back and re-watch after the event is over.

If you are a company that is planning an event, this is a game-changer as it is a fantastic way to increase your sales funnel. For instance, you can stream keynotes, product launches, or other portions of the event to boost your community and engagement.

Choosing an Events Production Company

When selecting an events production company to work with on your upcoming event, it is crucial that you pick one that is at the forefront of audio-visual trends. Otherwise, you aren’t going to be able to reap any of the benefits listed in this article. Therefore, one of your primary considerations should be whether or not they specialize in AV technology and the ideas they have for using this technology to extend and expand your audience and their engagement.

Before you decide on an events production company, make sure to take a look through their events portfolio to get an idea of the type of things they have worked on previously. By doing this, you will be a lot better informed as to whether or not their style and expertise are the right match for what you are planning.

Have you recently organized an event? If so, did you utilize any audio-visual technology? If not, do you think you will next time? Let us know your thoughts and any related experiences in the comments below! 


Born in 1979, Mahmoud Majed is the Managing Director at Level Production. He is a B.A holder in Business Management with 15+ years of relative experience. Prior to his role at Level, Mahmoud held a marketing directorship position for a leading holding group in the UAE, handling accounts in industries such as international retail and dining and pioneering the concession business department. Mahmoud also took on leadership roles in the high-end luxury sector. Mahmoud first moved to Dubai in 2001 and has called the country his second home ever since. He is a firm believer in the power of positivity and works hard on implementing happiness in the workspace. Music and visuals can provide a soothing experience even for those suffering from alzheimers or dimentia.