In the days we live in thanks to the social media platforms any new product or service can be spread across really quickly. For example a simple post on Instagram can grab the audience’s attention way faster than any other traditional media sources like TV commercials or Newspapers. It is well known that these days people spend more time scrolling through social media platforms ,so many brands and companies started to take advantage of all of the social media platforms , especially Instagram. The mobile application Instagram is capable of improving your business , increasing your sales ,it can generate quality customers and build a relationship with your audience. Moreover, the right social media marketing strategy could help you to build the awareness of your brand , increase the traffic on your website and also you can easily gain or buy real followers on Instagram that can be your potential customers.
If you want to achieve success on the social media networks you should be able to accept the challenges associated with the development of a powerful marketing strategy. So, in this article we will learn a few social media marketing tools and tips on Instagram that every business owner should be aware of.
- Use keywords and hashtags. All of the popular social media platforms are flooding with publications that need to be categorized and Instagram allows its users to optimize their posts and make them more reachable for other users by using hashtags. On Instagram, people often search for specific topics or content by inserting keywords – hashtags. So if you use the right hashtags related to your niche or to your brand , you will increase your chances to have your Instagram account discovered by more people. However , you should remember that social media experts do not recommend people to use random hashtags. These keywords need to be relevant to your content. Otherwise, this tool is useless and you will not reach the audience that is interested in your content and that you need. In general, recent research studies show that hashtags are one of the best ways to increase the range of your publications which will increase your engagement rates as well. So don’t think twice and start using hashtags to expand your reach and get more likes, followers ,comments and engagement in general. And remember ,using irrelevant hashtags will not be an effective strategic approach. Therefore , you should do some research regarding the popular hashtags related to your niche and choose those that people are often searching for and you will have your content popped up in the search results.
- Publish content on a daily basis. Many people say that consistency is the key to success. In fact this is the truth ,especially when we are talking about social media channels. However if you are publishing content all the time , your audience may get annoyed ,so post frequently but try to make a schedule and don’t publish more than 1 post per day. On the other hand, consistency gives you the opportunity to increase your engagement rate , because as frequently your content appears on someone’s feed , the chances to keep this person engaged with your uploads is higher.
- Be aware of your competitors’ social media marketing strategy. If you do some research regarding your competitors you will be able to see what they are doing , that you are not.You should check frequently what content they post , how often they post , what hashtags they use and how they promote their goods and services in general. If you do this , you will be aware of what helped your competitors to achieve success on social media platforms such as Instagram.
Marketing strategies on social media platforms are thriving like never before ,but you should be prepared that to develop a powerful marketing strategy it will take time and effort. If you have any tips to add , you can add these in the comments section and we will discuss them in the next article.